Introducing…No BS Beauty! (Episode 1: LIQUID EYELINER)

YOU GUYS. It has come to my attention via certain ladyblogs that there’s a lot of Stuff floating around about makeup, specifically: Why You Need To Buy These (Probably Really Expensive) Products.

The method for delivering this message seems to vary. Sometimes a cosmetics company partners with a specific blogger, and suddenly all you’re reading is how amazing everything from this brand is. Sometimes beauty writers will straight up regurgitate product advertising, framing it as editorial. To me, that’s the worst. There’s no shame in wanting free stuff, but there IS shame in using your platform (whatever it is) to lie to your readers in order to GET free stuff.

So here’s what’s going to happen. Every week I’m going to talk about some cosmetic stuff that I’ve tried and really like, or stuff that I’ve tried and isn’t worth the money. I’ve bought all of it with my own dollaz and am not taking one single tiny cent from any company in any way to talk about their wares. IF THAT CHANGES, I WILL TELL YOU STRAIGHT UP WITH WORDS (but I’m pretty sure it won’t change, because I like being able to write whatever I want here. I am beholden to no-one!).

I am really picky about cosmetics. I want them to do what they say they’re going to do without fucking around or lie-telling. I want them not to have any weird smells, or dry out my skin/make it break out/give me a rash. I don’t want sticky or greasy or cakey. I don’t think that’s a lot to expect. I also don’t want to waste time and money on products that don’t meet my standards, and I don’t want YOU to do that either! So I will tell you the truth about everything I try and together we will have awesome faces.

So I’m calling this No BS Beauty, starring me as your very own non-lying beauty editor! Let’s get to talking about MAKEUP.

Liquid eyeliner isn’t something I use every day anymore–ain’t nobody got time for that–but a fabulous cat-eye is absolutely part of my “look.” So of course one of the things my friends ask me about the most is what kind of liquid eyeliner is the best.

Now, many of you will say “Well, it depends on what you’re looking for, blah blah blah,” but you are wrong. There is only one answer to this question, and that answer is Lorac Front of the Line PRO.


BUT FIRST, let’s talk about the Big Man On Campus: Bobbi Brown Longwear Gel Liner. This is apparently the liquid liner to beat.

Simply put, NO.

More longly put, I have tried this liner and it’s not worth it (on it’s own merits, not just in comparison with the Lorac). I have no idea why people like this so much. To begin with, you have to buy a brush that costs more than the eyeliner itself, which then gets stained by the gel and cannot be used for anything else no matter how much you clean it. Then you have to fiddle around with getting the right amount of product and freehanding your liner, which sucks if you’re doing anything other than jamming the brush into the base of your lashes. I am a freehand liner expert, and getting my favourite cateye was a challenge with this setup, even for me. It takes ages to dry & claims to be longwear but isn’t; it washes off pretty easily with water, or if you sweat a little and rub your eyes.

So basically, Bobbi Brown Longwear Gel Eyeliner: REJECTED.


Now that this is out of the way, let’s talk about why exactly the Lorac is so great.


I’ve tried this liner in both black and charcoal (grey) and it is GLORIOUS. It’s a thin silver pen with a cap that doesn’t fall off in your makeup bag. The silver metal body is easy to hold. The applicator is a long, delicate, marker-style brush that makes it easy to do a delicate fine line close to the lash OR thick Winehouse-style wings. Whatever you want!

You can see an example of what I’m talking about in the first two pictures below:


I’m a sucker for a good applicator, but the formula is where this liner really shines. It dries immediately, so it won’t end up all over your eyelid if you blink. It’s a little shiny, but not overly so, and it’s not shimmery or glittery. The black is also super, mega, absolutely black with one application, so you won’t ever have to go over it (and over it) to make it darker like you have to with a lot of liners (Penultimate Liner by Mac, I AM LOOKING AT YOU).

It’s also waterproof, as you can see in the pictures above. The last photo was taken after running my hand under warm water for 30 seconds, then rubbing it with my thumb for another 30 seconds straight (I timed it). As you can see, it’s faded a little but hasn’t smudged, run or vanished.

I’ve worn this liner while working out, and after an hour of sweating and wiping my face, it still looked like I’d just put it on. I’ve also worn it onstage at a show where I was dancing under hot lights, then to a club where my friends and I danced until 5am. It stayed put. Observe; these pictures were taken at 2am & 5am respectively.


Also pictured: Purple hair, Charles, Lorelei & sweaty bangs.

So obviously, you need eye makeup removed to take this stuff off–but again, this is where the formula delivers perfection. I just use the L’oreal stuff in the blue bottle (ie: nothing special), and with very little rubbing, it’s gone. I don’t have to scour my face to remove it, nor is my undereye area tinted grey with the ghosts of eyeliner past.

I’ve also recommended this liner to two of my fussiest, most perfection-oriented friends. Cait and Emily are just as obsessed with beauty products as I am, especially eyeliner which is a crucial part of our respective looks. Both of them absolutely RAVED about this liner. I’m pretty sure that if it turned out Lorac was grinding up fairies and kittens to make it, we’d all do mental backflips to justify our continued use of it.

The cons: Minimal, but they exist. This liner is kind of pricey. $23 bucks is quite a bit to spend on eyeliner, even if it is The Most Magical Liner In The World. Also, I’ve found that sometimes the packaging is marked incorrectly. The first time I bought it, I picked up the box that said “black” but the pen inside was the charcoal. Be sure to open it up and make sure you’ve got the right shade.

In conclusion: Lorac Front of the Line PRO is the greatest liquid liner in the entire world, and you should absolutely spend your money on it. ACCEPTED. You can buy it here or at Sephora.


Have you used this liner? Do you have another favourite? Do you have OPINIONS about Bobbi Brown’s stuff? Let me know in the comments or on Twitter!


2 thoughts on “Introducing…No BS Beauty! (Episode 1: LIQUID EYELINER)

  1. Sold. I’ve been a MAC fluidline loyalist for the past 3 years, and STILL have not perfected my freehand (as I screw up I just add more; this is not always a good thing). This looks much more user friendly (and no constant washing of brushes). Gotta try it.

    P.S. Can’t wait for the next installment đŸ™‚


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